NJJN online Greater Monmouth County Feature

New Web site hopes to take the pulse of Monmouth County

Mike Weinreich

A Marlboro entrepreneur hopes a new Web site will connect Monmouth County residents with common interests and concerns and perhaps dissolve invisible boundaries between far-flung neighbors.

Michael Weinreich devoted 12 months of planning to Monmouthforum.com, which was officially launched last month and has already attracted more than 1,000 hits per week.

The Web site, which is user-friendly and easy to navigate, was designed by Weinreich and his business partner, Frank Ascone of Manalapan, to bring the diverse communities within the county together in an on-line forum, Weinreich said.

“Monmouth County has a population of more than 600,000 people and boasts a number of major corporations and institutions of higher learning, such as Monmouth University in West Long Branch and Brookdale Community College in Lincroft,” Weinreich said. “It’s about 50 miles from New York City in one direction and from Philadelphia in the other. The county has one of the highest income levels in the country — obviously, people here are well-informed and have a lot to talk about.”

He hopes the new site will bring the county communities closer together and provide an outlet for residents to air local issues and discuss local developments, he said.

Weinreich, who is senior director of advertising for Grocery Headquarters, a New York City-based publisher of trade magazines, grew up in Old Bridge. He and his wife, Leslie, who operates an eBay business, moved to Monmouth County five years ago. Since the couple work primarily from their home offices, they have been able to take an active interest in the early education of their two children: Paige, five, and Aiden, three.

Their daughter attends kindergarten at the Marlboro Jewish Center, while Aiden is enrolled in the nursery school class at Congregation Sons of Israel in Manalapan. Michael and Leslie Weinreich often visit their children’s schools, where they read to the students and serve as chaperones on field trips.

“We want our children to be aware of Israel and of what goes on there,” said Weinreich, who became a bar mitzva during his first trip to the Jewish state. “We don’t want them to feel that there is a disconnect between Israeli and American Jews. That’s why we’ll continue to emphasize their Jewish education.”

The couple plans to join a county synagogue later this year, he added.

It was a discussion on the communications, or lack thereof, between people with common interests that generated the idea of Monmouthforum.com, Weinreich said.

The site includes such topics as schools and class reunions; a “Coach’s Corner” covering local and major league sports; and “Living” sections for county newcomers, singles, and those interested in travel, health, and fitness. There’s space for book club exchanges, engagement and wedding announcements, and a roads and rail section for county travelers.

There are also township forums for some of Monmouth County’s most populated municipalities, such as Asbury Park, Eatontown, Long Branch, Manalapan, Marlboro, Middletown, Red Bank, and Wall Township.

User exchanges have run the gamut from requests for information on the positive and negative aspects of some of the county’s school districts, to questions about fitness center membership rates and on-site child-care provisions, according to Weinreich.

But flexibility is built into the site’s design concept, he added; as a result, there was plenty of room on the Web page for a user discussion about reasonable curfews for college-age children who return home during semester breaks.

“There are topics that we’ll add to the site if user input indicates that there is significant interest in those areas,” Weinreich said. “On the other hand, if some topics elicit very little response, we can delete them from the Web page and make room for others. This enables the site to be a true reflection of the things that are of interest and concern to the people who live and work in Monmouth County.”

During the next six months, Weinreich, who primarily handles the marketing aspect of the Web site, and Ascone, who deals with graphic design, will continue to fine-tune the project and determine demographics.

“Feedback has already indicated that a political forum will probably emerge as 2008 approaches,” said Weinreich. “It also seems that music chat may increase when college students return home during the summer months. And there may be topics that emerge that we haven’t even thought about yet. The site will grow and expand in direct proportion to those who visit the pages. We expect to learn a lot about the pulse of the county.”

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